How to promote a Chrome extension

I've built my extension and I was curious what information out there we have on extension promotion? Most of information is about making them. But for keywords there are extensions with 100 000+ installs. How they get there?

Any advise how to learn more about growing an extension?

Answer

The ways I know of promote Chrome extension are as follows:

1. Use SEO tips to optimize the extension listing, improve the Chrome extension search ranking, and get more impressions.
2. Participate in groups or communities where you target users hang out(e.g., Reddit, Facebook groups, WhatsApp groups, specialized forums).
3. Create blog posts, guides, or case studies about the problem your extension solves. Target keywords related to your use case so users searching on Google can discover your extension.
4. Build in Public on social media like Twitter to let your target users participate in your development process.
5. Share your journey on maker communities like Indie Hackers or Hacker News to gain visibility.
6. Launch on Product Hunt, uNeed, BetaList, and similar platforms to reach early adopters.