Is it normal for Chrome extension impressions to fluctuate weekly?

The impressions for a Chrome extension, seem to fluctuate week by week. I've noticed that Saturdays usually have the lowest impressions, while Thursdays tend to be the highest. I'm curious, is this specific to my type of extension, or have others experienced similar patterns?

Answer

It is normal for Chrome extension impressions to fluctuate on a weekly basis.

This happens because extensions are primarily used on desktop browsers. During weekdays, most users spend more time on their computers for work or study, leading to higher impressions. On weekends, many users step away from their computers to enjoy their time off, which typically results in lower impressions.

As for why Thursday may show the highest peak, it often depends on the time zone of your primary user base.