Why do Chrome Web Store search rankings look different for the same keyword?

When searching for a keyword in the Chrome Web Store, some users see an extension ranked #1, while others see it at #2.

Why do search rankings differ between users?

Answer

The main reason is language settings.

The Chrome Web Store may show slightly different rankings depending on the language environment used for the search. For example, searching for the same keyword in English versus another language can lead to different result orders.

It's important to note that:

Personalization does not affect search rankings. Installed extensions or individual browsing habits won't change the order of search results. Personalization only influences the recommendations on the Chrome Web Store homepage, not the ranking of search queries.

👉 Takeaway:

For the same query in the same language, search rankings are consistent.

Variations usually come from language differences, not from personalization.