Get Keyword Insights for Your Extension

On this page

Keyword Insights shows you the opportunity of a keyword through three lenses—Search Popularity, Search Trends and Competition—so you can choose keywords that are both relevant and winnable.

Pick winning keywords to earn more impressions and installs from Chrome Web Store search.

What you'll get

  • Search Popularity - An external proxy metric that shows how frequently this keyword is searched in broader web search behavior.
  • Search Trend - Indicates whether interest in this keyword is rising, stable, or declining over time, based on external signals.
  • Competition - How hard it is to rank (easy = better for new/lean listings).

Tip: Start with relevance first. A keyword with moderate search popularity that perfectly matches your extension's value is far more effective than chasing a vague keyword with high popularity but weak relevance.

Step-by-step guide

Enter a seed keyword & choose language

Start by identifying the use cases and needs your extension solves. Break them down into clear, simple keywords that capture those scenarios. Then, turn these into natural phrases your users would actually search for — e.g., “email address exporter” instead of just “email”.

Review the metrics to judge fit

  • Relevance: Does this keyword precisely describe your extension's main job?
  • Volume: Aim for meaningful (not necessarily huge).
  • Competition: Prefer Low or Medium to earn traction faster.
  • Trends: Favor stable or rising terms.

Compare close variants

Try replacing words in your keyword with synonyms or near-synonyms (e.g., exporter → extractor), or explore intent modifiers (for Gmail, offline, free, auto) and long-tail variations.

Select & track your picks

Add the best keywords to tracking to monitor your extension's rankings over time.

Iterate

Keep the performers, replace the laggards, and expand to new locales as you localize.

Pro tips

  • Target 5-10 keywords to start: 2-3 head terms + several long-tails.
  • Match language & locale to your listing. Localize keywords; don’t just translate literally.
  • Place naturally: put a primary keyword in the title and short description—no stuffing.
  • Avoid too-generic single words (“productivity”, “AI”). Go specific to your use case.
  • Revisit monthly: prune underperformers, add promising variants.

Common pitfalls

  • Chasing only “High volume” with very high competition.
  • Keyword stuffing (hurts readability and may reduce conversions).

Next steps

Audit your extension ranking to evaluate how well your listing aligns with the selected keywords and get targeted fixes to improve rankings.

Need help?

If you need assistance at any point: