Competitors

Competitors surfaces every extension that overlaps with yours on enough Chrome Web Store search keywords to be a meaningful competitor. Use it to see who's competing for the same searches, study their listings for ideas, and pick targets for the next audit cycle.

How competitors are identified

Extension Ranker considers another extension a competitor if it overlaps with yours on 3 or more keywords. The threshold filters out coincidental matches and surfaces extensions actually targeting similar users.

Overlap is computed against the keywords discovered through Organic Rankings, so your competitor list reflects the searches you're really showing up in — not a generic category match. As your organic-rankings coverage grows, more competitors will appear.

What you'll see

The page shows a sortable list of overlapping extensions. Each row contains:

• Competitor — the extension's logo and name. Hover or click anywhere on the row to open the competitor's listing on the Chrome Web Store in a new tab.
• Rating — average rating out of 5 stars.
• Users — install count, formatted compactly (e.g. 1.2M, 45K).
• Keyword Overlap — the number of keywords this extension shares with yours. The higher, the more directly you're competing on search.

Click any column header to sort. Keyword Overlap is the default sort (descending), so the most directly competing extensions sit at the top.

When the database hasn't found any overlapping competitors yet, the page shows an empty state — typically because your extension's keyword coverage is still growing in our system.

How to use it

• Start with the highest-overlap competitors. They're competing for the most of your keyword space, so studying their listing pays off the most.
• Open a competitor's CWS page by clicking the row, and read their Title, Summary, and Description. Use what you learn as input for Listing Editor — the Samples tab there pulls from your audit's locked competitor set, but free-form study sometimes surfaces patterns the audit doesn't.
• Run a Ranking Audit on a shared keyword when a competitor with strong rating and user count overlaps you on 5+ keywords. The audit will tell you exactly where you sit relative to that field.
• Watch for new entrants. Extensions that appear here for the first time after previously not overlapping are worth a closer look — they may be moving into your space deliberately.

For more on identifying which keywords your competitors are winning, see Keyword Insights.